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Josie Borain
From Global Icon to Cape Town Curator

We are thrilled to welcome the legendary Josie Borain, whose face once graced the covers of Vogue and who now thrives as a celebrated photographer and artist, into the Hippo family.

A true Cape Town icon, Josie’s approach to life - raw, elegant, and perfectly framed - has been distilled into our latest, uniquely styled Executive Apartment.

This collaboration is a tribute to her enduring artistic vision and her deep roots in the city, perfectly aligning with our mission to celebrate local creative excellence.

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Josie’s story is one of fascinating transformation. She rose to global fame as a supermodel in the 80s and 90s, walking the runways of Milan, Paris, and New York for the world’s most prestigious fashion houses. This immersion in high fashion gave her an unparalleled eye for composition and light.

Upon returning to her native South Africa, Josie transitioned seamlessly to the other side of the lens, channeling her experience into a successful career as a photographer.

Her work is often characterized by its simplicity, striking use of natural light, and the way it authentically captures the unique textures and spirit of the South African landscape, making her a permanent fixture in the vibrant creative culture of Cape Town.

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The Josie Borain Executive Apartment is a sanctuary of natural light and elegant shadow, defined by its double-volume space and large windows that offer spectacular views toward Signal Hill.

The apartment is a perfect canvas for showcasing select pieces of Josie’s evocative photography, which adorn the walls. Guests will find a blend of curated objects and tactile textures that reflect her minimalist yet luxurious aesthetic.

Featuring either a plush Queen or Twin bed, and an open-plan bathroom on the mezzanine, the room provides an intimate, restorative experience - a perfect space for creatives and those who appreciate sophisticated simplicity.

This chic, spacious apartment is designed for comfort without compromising style. This Executive Apartment also includes a sleeper couch - a stylish solution that allows the room to comfortably accommodate a child, making it an ideal option for small families seeking a curated retreat. All apartments are serviced daily, ensuring a pristine environment for your stay. Note: While we welcome additional guests, extra fees will apply for both children and/or adults sharing the apartment.

The Josie Borain Themed Room is now available for booking.

Experience her vision firsthand and immerse yourself in the elegant perspective of a true South African creative during your next stay.

To see more of her incredible photographic work, follow Josie on social media or visit her online portfolio.

Book your stay and sleep surrounded by the artistry of a Cape Town legend.